Five directions. Each one shows the palette, then the same page built with it. Click any color to copy it.
Navy ground, a warm red for action and a cool teal for information. One warm and one cool is what lets a page hold urgency and calm at the same time.
PHA connects federal agencies, state legislatures, and the physicians who deliver care.
Named principals, presented as a working group. The teal sits behind each card as a solid block, which gives the roster a bit of life without adding another color to the page.
Red and navy are different hues, so the red holds on both grounds and never needs to change.
Color runs as one continuous field down the whole page, near black to royal blue, so scrolling feels like rising. The pale blue is the only bright note.
PHA connects federal agencies, state legislatures, and the physicians who deliver care.
Named principals, presented as a working group. The photography sits on a matching dark background so each portrait settles into the page instead of floating on top of it.
The accent shares a hue family with the dark ground, so on dark it steps up to the palette's own pale variant of that same blue.
The same rising idea, warmer and more American in the blue. The cyan reads diagnostic rather than sporty, and the one warm tone is held back for real urgency.
PHA connects federal agencies, state legislatures, and the physicians who deliver care.
Named principals, presented as a working group. Because the ground is dark, portraits can be lit warm and still sit comfortably inside a serious page.
Same as Meridian. The cyan is already the palette's declared signal colour, so it takes the accent role on dark.
Warm paper, one navy carrying all the structure, brass only where it earns attention. The quietest of the five and the easiest to say yes to.
PHA connects federal agencies, state legislatures, and the physicians who deliver care.
Named principals, presented as a working group. On this direction the portraits sit on paper in daylight, which reads closer to a firm than to a campaign.
The palette ships brass and brass light and labels them for paper and for navy. Using them as intended.
Limestone and granite, with a deep red doing the work most organizations hand to blue. The only warm direction here, and it reads older than the organization is.
PHA connects federal agencies, state legislatures, and the physicians who deliver care.
Named principals, presented as a working group. Against granite the portraits carry a lot of weight, so the photography can stay warm without the page feeling soft.
Oxblood and oxblood light, as shipped. Slate blue takes the decorative lines so the warm and cool stay separated.